As we all have heard by now Kenneth Cole distastefully tweeted about the protests in Cairo… in order to promote his new spring collection. Within the following hour, KC received over 1500 retweets. All were negative. As a result, KC deleted the original message and sent out an apology via twitter. But was the apology sincere? I don’t think so. This is because KC has sent out other controversial messages in the past. Therefore, why is this incident any different? In my opinion, this tweet is an attempt to gain attention from the public by mocking a current crisis. This company should reevaluate how they use social media, before they post something even worse.
No comments:
Post a Comment