Listening to the audience

If there is one piece of knowledge that I think is essential to social media: it is how social media has changed the direction of information. Now, information travels from the customer to the company. And it has made all the difference. This can be seen

In chapter 1 of Engage by Brian Solis, he illustrates the importance to listening to an audience. Even if a company wasn’t a part of a discussion, it still happened. For instance, the twitter storm that was created from the KC scandal would have still happened even if KC didn’t respond. Therefore, it is more important now, than ever before, for a company to monitor what influencers are saying about them. Because now, Twitter storms can be created within hours, this is a record pace that most companies are not used to or even ready for.