First, there was Ashton Kutcher. He was the first celebrity to have over a million followers on Twitter, back in 2009. Then the Kardashian sisters obtained over 11 million followers combined. Now, there is Charlie Sheen, who gained his first million followers in less than 26 hours.
Now, Charlie Sheen is planning on selling his tweets to companies for advertising purposes. I’m sure that, due to Sheen’s current popularity, companies will be willing to pay thousands for dollars for him to say, “Company X is for winners!” However, if consumers know that these are paid endorsements, will they be more or less inclined to buy the product? Will the return on investment be high enough for these companies to be in business with the tiger’s blood enthusiast for the long-run?
I personally do not pay attention to celebrities who are trying to sell products over social media outlets (such as the Kardashians twitter spamming their followers for Quick Trim). And therefore, I do not foresee Sheen’s Twitter advertisements to last very long. What do you think about Sheen on Twitter? Do you follow him and do you think that his paid messages will add to his popularity?
*Ron Callari. Social Media Stars are a Million to One.
Of course. He has done everything right in terms of social media. He has become an active tweeter, he set up a live stream, he has been listening to his followers. He even created a few memes in the past week. I'm surprised he jumped in so quickly.
ReplyDelete