I know I’m a little late in joining the social media tool Foursquare, but that’s because I didn’t fully understand it until recently. I had always thought of it as shared GPS where everyone in the “foursquare world” knew exactly where you were at all times. A little creepy if you ask me. Then in my COMM 3309 class, one of my peers shared that there are deals that are exclusive for Foursquare users. As a college student there aren’t many things that I enjoy more than staying up all night writing papers. But do love a good deal.
Since one of my majors is business, I am prone to looking at things from a business perspective; and Foursquare is no different. I think it is a great tool in driving new customers to your business. This social media tool, allows exclusive specials that could persuade a new customer to try the service, and hopefully create repeated business. I know that if I was thinking about a place to eat, I would be more inclined to try the restaurant that would give me a 10% discount.
Since this technology isn’t widely used yet (I’m the only one out of my closest friends that uses Foursquare) specials are not offered at every business. But if we all started to use this technology, do you think that more companies would be inclined to offer specials?
Haha! I'm glad you took the time to look into the awesomeness that is Foursquare. I think it's a great social media tool that can really benefit businesses by getting to see who their clients are, what they are like, and overall, getting a better image of the type of people that are attracted to their business. Once you get started on Foursquare it's hard to stop. At first I thought it was really creepy and invasive, but once you get your friends on it, it becomes a challenge. Good post and I'm going to find you on the Foursquare network.
ReplyDeleteI felt the same about Foursquare before our class too, but I can't say that I'm fully convinced that it isn't creepy. I feel like I already have enough information on the Internet and that I don't need to add to that by telling everyone where I am haha. On the upside though I do see how beneficial it could be to businesses and to those using it frequently enough to get deals (which is another reason I haven't joined up-I don't think I would use it enough to benefit me at all). Overall though good post!
ReplyDeleteDefinitely great from a business perspective. Not only are people trying new places, their friends on Foursquare are seeing that they have checked in there which generates further interest.
ReplyDeleteHowever, no deal will ever fully convince me that "checking in" isn't creepy.
Oh Foursquare. I agree with Daphne that foursquare is definitely a great tool from the business perspective. The marketing potential is great I'm sure, but I am not sure I will ever get over my suspicion of it. That being said I will probably start to use foursquare, gowalla or something similar once I get a phone that has the capabilities to do it.
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