Is Sheen a winner on Twitter?

First, there was Ashton Kutcher. He was the first celebrity to have over a million followers on Twitter, back in 2009. Then the Kardashian sisters obtained over 11 million followers combined. Now, there is Charlie Sheen, who gained his first million followers in less than 26 hours.

Now, Charlie Sheen is planning on selling his tweets to companies for advertising purposes. I’m sure that, due to Sheen’s current popularity, companies will be willing to pay thousands for dollars for him to say, “Company X is for winners!” However, if consumers know that these are paid endorsements, will they be more or less inclined to buy the product? Will the return on investment be high enough for these companies to be in business with the tiger’s blood enthusiast for the long-run?

I personally do not pay attention to celebrities who are trying to sell products over social media outlets (such as the Kardashians twitter spamming their followers for Quick Trim). And therefore, I do not foresee Sheen’s Twitter advertisements to last very long. What do you think about Sheen on Twitter? Do you follow him and do you think that his paid messages will add to his popularity?

*Ron Callari. Social Media Stars are a Million to One.

YouTube Phenomena

Have you ever wondered how the site YouTube can make the average person famous? It just takes an interesting video and an audience to watch it. There are channels for music videos, channels for the news and others just for personal use.  

The idea of YouTube phenomena makes web-celebrities hungry for more and they show up on local and cable television to promote their videos and related products. Sometimes these videos are composed by a third party. A popular video like this is features Antoine Dodson as he “sings” to “hide your kids and wife” from the dangers of the neighborhood. Yet, can we consider him the web-celeb? He didn’t create the popular song by himself; another YouTube user took his words and made it into a song. What I want to know is, why is he showing up on television shows and on Iphone Apps and not the creative geniuses who made the rant so popular? Shouldn’t they be given some credit as well?

The creators of Antoine Dodson’s song have created another song. I think it is better than the first. Do you think that this woman will become famous too?